By Leo Kelion
Smartphone chipmaker Qualcomm has signed a sponsorship deal with the forthcoming Formula E championship.
The FIA international motorsports body plans to launch the electric-car competition next year as an alternative to Formula 1.
Qualcomm will provide wireless-charging and augmented-reality technology to help the teams taking part and the public watching the races.
It has also pledged an undisclosed sum of money as part of the five-year deal.
Both organisations said the intention of the championship was to both provide entertainment and to spur on electric-vehicle technologies.
One analyst said the events could help improve the public’s perception of electric cars, but added there would need to be other developments if the tech was to go mainstream.
The FIA itself acknowledged change would not come overnight.
“We will make people more inclined to buy an electric car, but this will take time – five or 10 years,” Formula E’s chief executive Alejandro Agag told the BBC.